Traction
A weekend that starts something. Six months that keep it moving.
An innovation sprint to explore your idea, put it to the test and decide what comes next. Practical work. Expert support. People in your corner.
In practical terms: a couple of focused days on the idea you keep coming back to - a business, a side project, a community initiative, or something new inside the business you're already in. A better way of doing something. A new product, service or market. You follow the same proven, step-by-step approach used by startup accelerators worldwide, condensed into a weekend, with experienced founders alongside you.
- 1. Get clearWhat's the idea, who is it for, and why does it matter?
- 2. Put it to the testTalk to real people, test your assumptions and get honest feedback from founders who've done it.
- 3. Decide your next stepLeave with evidence, a plan you believe in and people backing you for six months.
No business plan, no pitch, no jargon. Bring it half-formed. In one weekend you'll know what could otherwise take months of guessing.
Find your programme ↓Choose the space your idea needs.
Traction Labs | AI
One idea. New AI possibilities.
Explore what AI can make possible for your idea, with practical tools and good people around you.
Date TBATraction Labs | Bold Moves
Give your idea a day.
A hands-on day for women with an idea. Make space to explore it, test it and take your next step.
Traction | Immersion
Give your idea your full attention.
An immersive weekend with experienced founders as mentors, then six months of structured support.
Explore this programmeOne signature experience. Two ways in.
Flagship
Traction | Immersion
An immersive founder program across a full weekend, with experienced founders as mentors and structured follow-up for the six months that follow.
Alongside
Traction Labs
A one-day taste of Traction. The same proven approach in a single focused day, built around a specific topic and audience - like Labs | AI and Labs | Bold Moves - so you work alongside people like you. No startup experience or jargon needed.
Each stands on its own, and many people start with a Lab, then step up to the Immersion when they're ready to give an idea a whole weekend.
Seven contact points across six months.
The biggest challenge isn't creating momentum during a weekend. It's keeping it. So support continues long after the room empties.
1
Onboarding briefing
A short group session before we start: what to expect, what to bring and the one idea you will work on.
2
The immersion
Workshops, mentoring rounds, focused build time and a closing pitch. A full weekend, or one focused day for a Lab.
3
Entrepreneur in Residence
For two weeks after, experienced founders offer bookable sessions. Book time when you hit something real.
4
Cohort Gathering - Reflection Session
Time has passed since the weekend, and it was a lot to take in. Look back at the goals you set, see how they've held up in everyday life, and talk over where you're at and what's next.
5
Storytelling Workshop
Hands-on help with your messaging, positioning and story. Explaining your idea is often the hard bit, and getting it right helps you move forward.
6
Cohort Gathering - Momentum Check-in
Back together to share what's moved, what's stalled, and help each other work out the next move.
7
Alumni Gathering
Six months after the weekend, stay close to the people and mentors who were in the room with you.
Built to keep ideas moving.
Momentum over motivation
Great weekends create energy. Great programs help you keep it.
Protein, not sugar
Real value comes from thoughtful follow-up and meaningful progress over time, not a single high.
Dirt under the fingernails
Learn from experienced founders who share what worked, what failed and what they learnt.
Show, don't tell
The best learning happens when founders open the bonnet and show how they built, tested and refined their ideas.
"The level of expertise and support provided was phenomenal."
"I'd come to a standstill and the workshop launched me onto a steep development trajectory."
Traction participants - 2026
9-10 / 10
Participant ratings for likelihood to recommend
See how the last one went.
In June 2026, local founders and business leaders joined Oliver Bazzani at CityHive to mentor our first Traction cohort. Every participant reported progress, and they rated it 9.7 out of 10 for recommending it to others.
Have a look at the photos, what people said and the mentors who gave their time.
Look back at June 2026Not sure which programme fits?
Tell Kelly a little about your idea and we'll help you find your next step.
Ask Kelly
Traction Labs | AI, Traction Labs | Bold Moves and Traction | Immersion are made possible by a grant from the Innovation Pathways Programme, Department of Energy and Economic Diversification, Government of Western Australia.
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