The Traction Build Weekend
High Level Schedule
Friday Evening | 5.30pm
Connection, ideas and momentum
Friday night is about getting everyone into the right mindset for the weekend ahead.
Participants meet the mentors, founders and other people taking part, hear how the weekend works, and start thinking about what they want to achieve.
Saturday | 9am - 5.30pm
Working on the idea properly
Saturday is the core working day of the weekend.
Participants spend the day developing ideas, testing assumptions, refining their thinking and getting practical feedback from mentors and other participants.
Throughout the day there are:
focused working sessions
mentor office hours and one-on-one conversations
practical workshops
group discussions
opportunities to test ideas and ask questions
Topics explored during the day may include:
customer validation
understanding the problem you’re solving
competitor and market thinking
explaining your idea clearly
communication and storytelling
early-stage business thinking
momentum and next steps
Participants can work independently, with existing teams, or alongside collaborators they meet during the weekend.
Sunday | 8.30am - 4pm
Refinement, feedback and next steps
Sunday is about pulling ideas together and testing how they land with other people.
You continue refining their thinking, improving how they explain their idea, and preparing for the afternoon discussion session.
This is an opportunity to:
explain the idea clearly
test how people understand it
receive practical feedback
identify gaps or confusion
hear what resonates with others
The weekend concludes with drinks and conversations about where ideas go from here.