The Traction Build Weekend

High Level Schedule

Friday Evening | 5.30pm

Connection, ideas and momentum

Friday night is about getting everyone into the right mindset for the weekend ahead.

Participants meet the mentors, founders and other people taking part, hear how the weekend works, and start thinking about what they want to achieve.

Saturday | 9am - 5.30pm

Working on the idea properly

Saturday is the core working day of the weekend.

Participants spend the day developing ideas, testing assumptions, refining their thinking and getting practical feedback from mentors and other participants.

Throughout the day there are:

  • focused working sessions

  • mentor office hours and one-on-one conversations

  • practical workshops

  • group discussions

  • opportunities to test ideas and ask questions

Topics explored during the day may include:

  • customer validation

  • understanding the problem you’re solving

  • competitor and market thinking

  • explaining your idea clearly

  • communication and storytelling

  • early-stage business thinking

  • momentum and next steps

Participants can work independently, with existing teams, or alongside collaborators they meet during the weekend.

Sunday | 8.30am - 4pm

Refinement, feedback and next steps

Sunday is about pulling ideas together and testing how they land with other people.

You continue refining their thinking, improving how they explain their idea, and preparing for the afternoon discussion session.

This is an opportunity to:

  • explain the idea clearly

  • test how people understand it

  • receive practical feedback

  • identify gaps or confusion

  • hear what resonates with others

The weekend concludes with drinks and conversations about where ideas go from here.